About the Company

At The Focus Room, we focus on just one thing: Qualitative Research Excellence.

The Focus Room's dynamic venue houses an expert management team and the ultimate, technology-optimized research environment. Newly renovated with bold and thoughtful touches, the 10th floor space brings excitement, innovation and modern sophistication to the research experience. Walk through our doors and feel the difference Focus makes.

Located on 5th Avenue in Manhattan, our prestigious location grants us access to every demographic and facilitates seamless projects, and our best-in-class services consistently earn client and industry recognition.

Since 1980, our facilitation experts have understood the intricacy and sensitivity of qualitative work. Bring us your most challenging studies. Let our work bring your brand into focus.


Meet The
Team




Andrew Junggren

Facility Director

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Tiffany Hays

Founder

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Angela Pack

Business Development Director

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Sara Brand

Project Manager

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Jasmine Sanchez

Facility Coordinator

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John Carucci

Evening Staff Manager

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Amanda Karp

Business Development

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Leslie Dyer

Operations Director

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Paula Michaels

Financial and Human Resources Director

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Jean Simanis

Accountant

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Wouldn't it be great if there were an on-site person who understood research inside and out, who had years of experience optimizing studies through respondent and facility management, and personified helpfulness, enthusiasm and quick thinking? Enter Andrew, our facility manager who proves there are real world applications for sociology majors. And while he doesn't wear Dress Whites (drat!) or curse (whew!), he is an accomplished sailor, tennis player and Yankees fan.

Life-long researcher, founder of FUEL, co-founder of watchLAB, and serial entrepreneur, Tiffany’s “No Fear” attitude has made her a leading market research practitioner. Tiffany spearheaded research for the largest ad campaign launch in history: the eight-country, Windows 7 ‘My Idea’ campaign, and has served on several Market Research Association boards. Her passion for market research excellence motivates her to continually push the boundaries on behalf of her clients, and she actively participates in industry events and initiatives. After hours, Tiffany sings and dances to remain fit, works as an animal rescue activist, and plays with her own irresistible fur balls, which she adopted along the way.

For John, all the studies are a stage, and all the respondents and researchers merely players. That's why this classically trained singer turned staff manager has masterfully turned research coordination into an art. When he's not getting standing ovations for producing world-class studies, he's relaxing with friends at a Brooklyn beer garden, teaching voice or taking in a show.

Jasmine and The Focus Room recently celebrated their aluminum anniversary. Yes, 10-years ago these two met, and Jasmine's innate people skills led her to challenge her shyness (you'd never know it now!) and steadily rise in the ranks. Now, our long-term clients consider Jasmine a friend. When not at work, this lifelong New Yawker enjoys the simple pleasures of family, friends and wine.

We all have good reasons for choosing this shampoo, adorning that designer, and shopping at certain stores over others. There are politics to everything—and when Sara realized this, she left the campaign trail and moved into fieldwork. As a project manager, Sara enjoys getting to know her clients and helping them reach their research goals. A native of Colombia, all company coffee must meet her high standards, a major boon for all you bean-drinking, caffeine addicts.

The lines of communication are open and clear thanks to Amanda. Maintaining relationships with FUEL’s new and existing clients, she expertly pinpoints root needs and determines how FUEL can come to the rescue. Amanda believes trust and knowledge are key to long-lasting business partnerships and strives to infuse every relationship with these qualities. A mother of three, she also runs a year-round soup kitchen in her community.

When you are looking for a solution and everyone else is telling you it can’t be done, you need to connect with Leslie. Her Operational talents combined with her savvy Client Service and keen financial perspective lend to the art of making the impossible possible. Her 25+ years working in the marketing research realm enable her to take on every Corporate, Client or Project related challenge yielding nothing short of successful results for FUEL’s team and their clients.

Paula is our culture keeper. An administrative wizard and well-being advocate for each employee, Paula strives to create a top-notch environment for her FUEL family. Quality, attention to detail, continuous improvement and excellence are constants thanks to her dedicated efforts. A lover of all animals and a humanitarian at heart, Paula spends her free time volunteering at animal shelters, watching football and cooking with her husband and spoiling her own Jellicle cats.

While many see beauty in a sunrise or a snowflake, Jean finds utter perfection in a balanced budget. Tracking endless figures with ease, she supports FUEL’s hardworking, dedicated team of professionals and says the positive, encouraging environment is nothing short of inspirational. When she’s not crunching numbers, she’s swimming, walking or refining her yoga asanas.

© Hays Worldwide Research Group.