Room To Focus

Designed to optimize qualitative research, our boutique facility features state-of-the-art technology, three modern suites, flexible layouts, comfortable and sleek furnishings, in-house caterers, walls of windows, and a full-service facilitation team.

We are blocks from Central Park on Manhattan's prestigious 5th Avenue, easily accessible to clients and respondents, and near NYC's world-renowned museums and dining.

Our deliberate and sophisticated space testifies to our qualitative artistry, perfected by over 30 years of experience.


The Focus Room is centrally located in a great area of Manhattan, close to some of the city's best restaurants, shopping, museums and attractions.

View the city guide for our favorite eats, drinks and must do's in the city.

See Area Lookbook


Rooms & Features

  • Focus Group Room
  • Client Lounge
  • 1-on-1 Room with Observation
  • Product Testing Lab
  • Computer Usability Lab
  • Digital A/V Recording
  • FocusVision Live Video Streaming
  • Video and Web Conferencing / High Speed Internet

Comfort & Convenience

  • Prominent Location at 5th Avenue / 54th St.
  • Spacious Client Viewing Rooms
  • Dedicated Client Workstations
  • On-site Catering Services
  • Comfortable Modern Furnishings
  • Conference Room and Living Room Setups

    Rental Inquiries


Park Lane Hotel

36 Central Park South,

New York, NY 10019

Tel: 212.371.4000

Preferred Rate

0.4 miles walking distance

Shoreham Hotel

33 W 55th Street

New York, NY 10019

Tel: 866.950.8893

Preferred Rate

0.1 miles walking distance

Sheraton NY - Times Square

811 7th Ave.

New York, NY 10019

Tel: 212.581.1000

Preferred Rate

0.4 miles walking distance

Hilton Hotel - Midtown

1335 Avenue of the Americas,

New York NY 10019

Tel: 212.586.7000

Preferred Rate

0.2 miles walking distance

JW Marriot Essex House

160 Central Park South

New York NY 10019

Tel: 212.247.0300

Preferred Rate

0.6 miles walking distance

Parker Meridien Hotel

119 W 56th St.

New York NY 10019

Tel: 212.245.5000

Preferred Rate

0.3 miles walking distance


The Focus Room is conveniently located near several NYC mass transit options. We are easily accessible by the following trains and buses:

© Hays Worldwide Research Group.